Ugg revives celeb-favorite Fluff Yeah sandal for limited run

Ugg has brought back its Fluff Yeah Sandal, the celebrity-loved style that first launched in 2018 and quickly became a Hollywood favorite. The sandal was taken out of production in 2022, and the brand says this limited-time return is likely to sell out fast.

The soft sandal-slipper hybrid sits on a 1.5-inch platform and will be offered in women’s and children’s sizes. Color options include black, pink and ivory.

Early fans included Gigi Hadid and Hailey Bieber, who were photographed wearing the sandals outdoors, while Megan Fox owns the style in at least three shades, often favoring the ivory pair. Other notable wearers have included Addison Rae, Zoey Deutch, Brie Larson, Anya Taylor-Joy and Vanessa Hudgens.

Comedian Atsuko Okatsuka stars in the Hollywood-themed campaign for the relaunch. In recent years newer Ugg silhouettes, such as the Ultra Mini Platform Boots, became bestsellers, and the return of the open-toed Fluff Yeah adds fresh competition to the brand’s lineup.

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