Valve says more Steam games are finding success than ever

Valve offered a rare peek behind Steam at this year’s GDC, presenting a series of slides captured and shared to Bluesky by Game Developer’s Chris Kerr. The slides include statistics suggesting that, despite visibility problems in an increasingly crowded pool of developers, studios are finding more success on Steam than ever before.

On discoverability, Valve says "we just want to put the right games in front of the right customer," and points to last year’s menu redesign as part of that effort. The company also worked to improve its daily deals: 1,500 games were featured in 2025, 69% of which had never been featured before, leading to 8.2 million users buying a daily deal and 125% more daily deal buyers overall.

Steam’s discovery system is often praised as best-in-class, even as some argue a saturation of AI-created content is making it harder for indie developers to stand out — a problem that has become pervasive across storefronts.

steam, valve, gdc, discoverability, daily deals, menu redesign, indie developers, ai content, storefronts, deal buyers