Watch out, prediction markets. The 'super apps' are coming.

At the Next Summit in New York, attendees buzzed about the rise of Kalshi and Polymarket, but another theme kept coming up: "super apps" that combine ways to save, spend, and gamble could overtake standalone prediction markets. DraftKings is merging its sports, predictions, lottery, and casino apps, and Robinhood has been adding more financial products.

Prediction markets have poured millions into marketing, with logos and a "trade on everything" pitch appearing on college campuses, social media, and at events like the Super Bowl and the Golden Globes. Super apps are framed as platforms that subsume most reasons people look at their phones — messaging, shopping, payments, social media, and news — modeled on China's WeChat.

Venture capitalists and tech figures have long predicted their rise. The idea of one wallet where you can do anything has been voiced by founders from different corners of finance; proponents point to cross-selling opportunities as companies fold multiple services into single apps.

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