Why Bad Bunny wore Zara for his Super Bowl performance

Bad Bunny wore two bespoke outfits by the Spanish high‑street brand Zara during his Super Bowl half‑time performance, a move that stood out at television’s most‑watched event. The half‑time show has long doubled as a fashion moment — from Rihanna’s pregnancy reveal to Kendrick Lamar’s show‑stealing jeans — but this choice suggested a different gesture.

He opened the set in a collared shirt and tie, cropped off‑white trousers, Adidas Resilience trainers and a cropped padded American football jersey bearing “Ocasio” on the back, performing in a sugar‑cane field amid dancers in jíbaro straw hats and a jíbaro‑style rope belt.

Online sleuths debated the meaning of the number 64 on the jersey; Complex magazine identified it as his uncle’s football number. Midway through the 13‑minute set he returned for a duet with Lady Gaga in a broad‑shouldered off‑white suit and tie. Zara was behind both looks, styled by Storm Pablo and Marvin Douglas Linares; the outfits were bespoke, though an off‑the‑rack Zara suit would retail for about £250.

Spain

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