Why marketers should read the new CMO Insider newsletter

CMO Insider is a new weekly newsletter helmed by Lara O'Reilly. It appears every Wednesday and focuses on the companies and leaders shaping marketing, advertising, and the creator economy. O'Reilly opens her reporter's notebook to unpack the power, money, politics, and anxieties behind recent moves, delivering sharp scoops and insightful analysis.

Growth is front of mind for chief marketers this year. AI raises the stakes: easy access to tools means many inside companies can try their hand at marketing with a few prompts, but that doesn't guarantee effective ads or logos and increases pressure to show strategies are moving the needle.

The creator economy is evolving in two directions. High-profile creators or groups like Dude Perfect are morphing into media and entertainment businesses with professionalized corporate structures, while niche creators are finding new ways to monetize content; brands are dramatically upping influencer budgets the way Unilever did, though saturation means big paydays aren't universal.

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