World Liberty Financial launches onchain lending platform around USD1 stablecoin

World Liberty Financial, a decentralized finance project linked to the family of US President Donald Trump, has entered the cryptocurrency lending market with the launch of World Liberty Markets, the company said, allowing users to borrow and lend digital assets. The platform is built around USD1, World Liberty’s US dollar–backed stablecoin, and its governance token WLFI.

According to Bloomberg, users can post collateral including Ether, a tokenized version of Bitcoin, and major stablecoins such as USDC and USDT, with lending and borrowing operating in a single onchain marketplace. Co-founder Zak Folkman told Bloomberg that additional collateral types will be added over time, potentially including tokenized real-world assets, and that the firm is exploring partnerships with prediction markets, cryptocurrency exchanges and real estate platforms.

CoinMarketCap data cited in the coverage shows USD1 has a market capitalization of $3.4 billion. The rollout follows World Liberty’s recent application for a national trust bank charter with the US Office of the Comptroller of the Currency, which the company has said would support broader adoption of USD1; the stablecoin is already being used for cross-border payments and treasury operations, the report said.

Industry context in the coverage notes renewed demand for crypto borrowing and lending as assets move into the financial mainstream, amid clearer regulatory frameworks and more mature infrastructure.

Key Topics

Crypto, World Liberty Financial, Wlfi, Zak Folkman, Ether, Tokenized Bitcoin