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Affiliate marketing is a performance-based marketing strategy in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Affiliates typically promote a business through their own personal networks, websites, or social media channels and are given a unique link or code to track their promotions. When a customer clicks on the link or uses the code to make a purchase, the affiliate is credited with the sale and earns a commission. Affiliate marketing can be a cost-effective way for businesses to expand their reach and drive sales, while also providing affiliates with the opportunity to earn money by promoting products they believe in.