Best Buy lists MSI Nvidia GeForce RTX 5090 for $5,090.99

Best Buy has listed the MSI Nvidia GeForce RTX 5090 32G LIGHTNING Z Liquid Cooled Graphics Card for $5,090.99. The price mirrors the model number almost exactly, a quirk that has drawn attention. We've previously eyeballed this water-cooled monster.

Even if the listing was deliberate, it underlines that the brief period when GPU prices normalised relative to official MSRPs now appears to be behind us. Currently the cheapest RTX 5080 is over $1,300 and a 5060 Ti 16 GB starts at $520, and we are not listing any RTX 5090s among the current graphics card deals because of the painful pricing.

Long story short, pretty much nothing is available at MSRP, and with the AI industry planning to spend even more on hardware this year, it is hard to see prices improving any time soon.

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