Best real estate CRM software of 2026 — ZDNet expert-tested

ZDNet tested more than 18 real estate CRMs and names Follow Up Boss its top pick in the publication’s "best real estate CRM software of 2026" roundup. Follow Up Boss is highlighted for consolidating leads from portals, websites, and ads into one system, plus automations that trigger texts, emails, and tasks.

The review notes over 250 integrations, an integrated dialer, AI assistance, advanced reporting and dashboards, seven-day support, and a 14-day free trial. Paid plans start at $69 per user per month, with team plans listed at $499 per month for 10 users and $1,000 per month for 30 users.

Other top picks include HubSpot, praised for a dedicated real estate template with buyer, seller, and renter pipelines, association labels for contacts, email campaigns and automated follow-ups. HubSpot’s CMS has a free plan for up to two users, with paid plans starting at $10 per seat per month and a Professional tier noted at $1,450 per month for six seats.

Salesforce is recommended for larger teams and brokerages that need structured workflows, centralized records and AI-powered features such as lead scoring and message generation; the article notes Salesforce’s $37.9 billion revenue for fiscal 2025. ZDNet reports a free plan for up to two users and paid plans starting at $25 per user per month for the Starter Suite, with more advanced automation and reporting in the Pro Suite at $100 per user per month.

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