Bitcoin online chatter and Google searches fell through 2025

Bitcoin saw less online chatter and search interest in 2025 compared with the year before, despite a volatile year that included new all-time highs and a major market crash, according to available data. Five-year worldwide Google Trends data shows searches for “Bitcoin” spiked after US President Donald Trump’s November 2024 election victory and then trended downward through 2025, with two modest uplifts in the second half of the year.

Jameson Lopp cited data from Bitcoiner and social media entrepreneur Jean-Christophe Gatuingt showing X posts containing the word “Bitcoin” fell 32% in 2025 to 96 million, with posting volume peaking in January (around Trump’s inauguration and the pardon of Ross Ulbricht) and again in March (when the administration established a Strategic Bitcoin Reserve).

Interest eased after those peaks, aside from rises around the 15th anniversary of Bitcoin Pizza Day and Bitcoin reaching $120,000. Posts were relatively low in early October even as Bitcoin set a new all-time high of $126,080 before the Oct. 10 market crash wiped out over $19 billion in leveraged crypto positions.

Some influential Bitcoin advocates remained active: Perception reported Michael Saylor made 1,268 X posts about Bitcoin (97% positive or neutral), Blockstream CEO Adam Back posted over 11,450 times with spikes during periods of heightened Bitcoin FUD, and Alex Gladstein had 9,445 Bitcoin-related posts with 23% classified as positive.

Key Topics

Crypto, Bitcoin, X, Google Trends, Donald Trump, Jameson Lopp