BitMine puts $200 million into MrBeast’s Beast Industries

Beincrypto reports BitMine, the largest Ethereum treasury company, announced a $200 million equity investment in Beast Industries, the company behind YouTuber MrBeast, during its Annual Stockholder Meeting at the Wynn Las Vegas.

BitMine has positioned itself as a global leader in Ethereum liquidity with a stated goal to acquire 5% of ETH and, according to StrategicETHreserve.xyz, already holds 3.36% of supply. The investment is structured as USD-equivalent equity but is financed from BitMine’s Ethereum treasury, making the move crypto-relevant. An announcement excerpt cited Tom Lee, BitMine’s chairman, praising Beast Industries’ reach, and CEO Jeff Housenbold said the deal validates Beast’s growth and opens opportunities to incorporate DeFi into its financial services plans. Beast Industries is valued at $5 billion, though MrBeast has said he currently has "negative money" and limited personal liquidity.

The deal is expected to close on or about January 19, 2026, and the announcement frames the investment as a potential step toward a tokenized creator economy and a blueprint for bridging Web2 content empires with DeFi-enabled finance.

Key Topics

Crypto, Bitmine, Beast Industries, Mrbeast, Ethereum, Defi