Boy Kibble Arrives as a Male‑Coded, Efficient Meal Trend

Health-conscious men looking to trim down are turning to a TikTok diet trend built around an easy-to-prepare bowl of rice, vegetables and a protein like ground beef. Patrick Kong began the approach after a medical checkup and used repeated batches of the mix—portioning them into identical Tupperware and eating them twice a day—to lose 20 pounds over six months.

The meal, called “boy kibble” or “human kibble,” is consumed mainly by fitness-minded men aiming to reduce body fat and retain muscle. Unlike the whimsical “girl dinner,” boy kibble emphasizes a specific mix of carbs, protein and fiber for measurable results, with flavor and aesthetics taking a back seat.

Emily Contois suggested the name helps reframe once-niche eating practices as they move into the mainstream, noting the word “boy” can soften behaviors that might otherwise read as toxically masculine.

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