Canada’s Tate McRae Roots for Team USA in New Olympics Ad
Nytimes reports that in a new NBC advertisement promoting the Winter Olympics in Milan, Canadian pop star Tate McRae appears confused in a wintry scene before name-checking the U.S. figure skating team, skier Lindsey Vonn and the Super Bowl while her song 'Nobody’s Girl' plays.
The video, posted on Ms. McRae’s Instagram, provoked radio shows and social media chatter in Canada, with some users expressing disappointment and anger, some making digs at Alberta and the magazine Toronto Life calling it "treason," while others described it as effective marketing.
Vijay Setlur, a sports marketing instructor at York University, is quoted saying the ad was a deliberate play by NBC to draw Generation Z and that the political climate could boost interest among younger viewers. The article places the reaction against strained Canada–U.S.
Canada, Alberta