CBS hit by 'Brian Boost' on-air typo and transposed ratings chart during Bari Weiss pitch

CBS News drew fresh scrutiny Tuesday after Page Six reported two embarrassing mistakes: an on-air typo that read “Brian Boost” during a brain-health tease, and an earlier presentation slide that mislabelled network ratings lines during a town hall led by Bari Weiss. An eagle-eyed PR pro noticed the on-air graphic showing a grandmotherly woman holding an infant with the words, “Still Ahead… Brian Boost.” A CBS watcher quipped, “Someone didn’t use their brain,” and Page Six noted the typo’s comic possibility of sounding like a correspondent’s name.

Earlier in the day, Weiss outlined her vision for the struggling network, saying she wants to expand CBS News’ footprint beyond TV and denying she had been “pressured” to spike a controversial “60 Minutes” piece last month. Page Six’s Oli Coleman also reported Weiss decried the public’s lack of trust in facts at the same town hall.

Page Six said the slide Weiss presented contained a factual error: the lines showing NBC’s and CBS’s performance over about 30 years were transposed, producing an inaccurate chart that made CBS appear locked in a long-running battle with ABC. A network executive scoffed that the mistake was “sloppy” for a network stressing accuracy and credibility, while Page Six noted CBS is widely seen as “third place” in network news.

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