Clint Ogbenna and Corteiz restore streetwear’s thrill from London

Clint Ogbenna and Corteiz restore streetwear’s thrill from London — Static01.nyt.com
Image source: Static01.nyt.com

Clint Ogbenna, the 28-year-old founder of London-based label Corteiz, has built the brand into a prominent global streetwear player by emphasising scarcity, theatrical pop-ups and a cultivated cult of personality that aims to restore what he calls streetwear’s lost thrill. Corteiz began selling in 2018 from humble origins: after a family eviction Mr.

Ogbenna slept on his sister’s couch and used his parents’ home in Harrow as an impromptu business address. The brand, whose full name is Corteiz — Corteiz Rules the World, moved into a 25,000-square-foot warehouse-office hybrid in 2024 and has grown to annual revenue described in the mid-eight figures; a 2024 filing showed 43 million pounds.

Corteiz emphasises scarcity (a private Instagram, web shop open only for days at a time) and staged events — from map-coordinate drops and giveaways in Soho to multi-city U.S. pop-ups in decommissioned subway stations — and has released collaborations with Nike (seven sneakers), Supreme and others.

About half of orders come from England and roughly 15 percent from the United States; the brand runs with about ten full-time office staff and handles worldwide shipping from its own warehouse. Ogbenna says he is uncertain when Corteiz will open a permanent retail space, noting that the brand’s energy comes from city-specific events and that the chief challenge of a store would be preserving the mayhem that defines its pop-ups.


Key Topics

Culture, Corteiz, Clint Ogbenna, London, Harrow, Nike