Google's Project Genie (Genie 3) launches — investors dip, developers worry

Google this week launched Project Genie and is making its current model, Genie 3, available as part of an "AI Ultra" subscription; PC Gamer noted access is being sold for $250 per month. Google calls Genie 3 an "experimental research prototype." In a blog post, Google said Genie 3 lets users "create, explore and remix their own interactive worlds," that it "generates the path ahead in real time as you move and interact with the world," and that it "simulates physics and interactions for dynamic worlds," with a consistency that can enable simulations of many real‑world scenarios.

Seeking Alpha pointed out videogame-related stocks such as Unity and Take-Two dipped after the announcement. PC Gamer cautioned it is premature to tie those share price changes to Project Genie and said the launch "doesn't do anything to GTA 6's prospects." Reception among game creators and critics has been mixed.

A recent GDC survey showed growing hostility to generative AI in the industry, and some developers pushed back: PC Gamer quoted developer Rami Ismail joking about legal concerns after The Verge published Genie-generated Mario 64 and Zelda knock-offs (PC Gamer noted Genie stopped accepting prompts to recreate Mario 64 before The Verge published).

project genie, genie 3, ai ultra subscription price, interactive worlds generation, simulates physics interactions, generative ai hostility, unity stock dip, take-two stock dip, pc gamer coverage, seeking alpha analysis, the verge coverage, rami ismail reaction, gdc survey