Gwyneth Paltrow, Dakota Johnson and more back 7 buzzy celebrity sex-wellness brands

Celebrities from Gwyneth Paltrow to Halle Berry and Naomi Watts are putting their names on sexual wellness products, Page Six Style reports, highlighting seven buzzy celebrity-backed sex toy and intimacy brands to try in 2026. Dakota Johnson invested in and became co-creative director of Maude in 2020 and has promoted items including the brand’s Cone butt plug — she quipped to InStyle, “Oh, this is going in everybody’s stocking.

Are you kidding?” Maude also partnered on a 2026 Come Undone Kit tied to the new Wuthering Heights movie. Gwyneth Paltrow’s Goop launched its own sex toy in 2020 after the infamous vagina-themed votive and continued to feature adult toys in its 2026 Valentine’s Day gift guide, including the Womanizer Next and the remote-controlled We-Vibe Chorus Pro.

Madonna has been seen wearing Crave’s Vesper vibrating necklace, a product that has also appeared in Goop gift guides. Naomi Watts launched Stripes in 2024, offering skincare and intimate products such as the Oh My Glide Play Oil — which Kim Kardashian reportedly borrowed during the “All’s Fair” press tour and which Watts said “had us all in hysterics” and “proved just how versatile it is,” Page Six Style writes.

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