Hailey Bieber launches 'first-of-its-kind' Rhode sculpting mask

Hailey Bieber has expanded her Rhode line with two new offerings: the Caffeine Reset Sculpting Cream Mask and the Peptide Lip Boost. The sculpting mask, billed as a "cup of coffee for your face," sold out at Sephora but remains available on Rhode's direct site.

The creamy Caffeine Reset Sculpting Cream Mask is recommended for morning use or before makeup to "sculpt with skincare before applying contour and bronzer." Rhode calls it "first-of-its-kind," and its caffeine is meant to reduce the appearance of puffiness and help the skin look more awake.

She introduced the launches with a snowy campaign and a celebration in Big Sky, Montana. "It’s definitely done wonders for me the day after I’ve had a couple of drinks [or] when I’m traveling," Bieber said, adding, "I can see a noticeable difference in my skin … even when you rinse it off it’s still actively doing stuff." Bieber also released the Peptide Lip Boost, which she said feels "more like a mask" than Rhode’s Peptide Lip Treatment.

United States, Big Sky, Montana

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