How a headline for a Battlefield 6 story was chosen

Kotaku describes a Slack exchange between Ethan Gach and staff writer Zack Zwiezen about crafting a headline for a post summarizing new Battlefield 6 season 2 and beyond details and a returning classic map.

The working headline began as “Battlefield 6 Devs Announce A Classic, Big Map Is Returning And Share Season Two Details.” Gach said he wanted to avoid overused verbs like “announces” and suggested alternatives; the Slack log records several proposed hed lines and a running debate over whether the teased map would appear in season 2 or a later season. In the conversation Zwiezen calls it “Bigish lol” and writes “It will be in a future season,” while Carolyn Petit calls the tease an effort to “appease the people pounding the tables and chanting BIG MAP! BIG MAP!”

They settled on a revised headline along the lines of “Battlefield 6 Will Bring Back A Classic Big Map But Not For Season 2,” which Gach approved, and the piece now runs with the updated headline. The post concludes that the result isn’t perfect but that the new hed is live on the site.

Key Topics

Culture, Ethan Gach, Zack Zwiezen, Carolyn Petit, Big Map