J.Crew unveils U.S. Ski & Snowboard collection ahead of 2026 Winter Olympics

According to People, J.Crew unveiled a new collection in partnership with U.S. Ski and Snowboard ahead of the 2026 Winter Olympics.

The 26-piece line revives a retro spirit in modernized fashion, spanning refined knitwear, elevated loungewear and cold-weather accessories designed for both slopeside leisure and on-mountain performance. As part of the partnership, Kappa partnered with J.Crew to create a ski capsule focused on performance, including technical jackets that blend high-performance design with refined mountainside style.

Olympians Colby Stevenson and Hailey Langland spoke to the campaign, with Stevenson saying he was "really excited" by the retro fit and that the collection makes him feel "more fitted with this stuff," and Langland praising the brushed cashmere sweater as "cozy, fun, and perfect for cheering the team on through the rest of the season and the Olympics." The collection was unveiled on Jan. 5 and becomes shoppable on Jan. 8.

Key Topics

Culture, J.crew, Kappa, Colby Stevenson, Hailey Langland, Ski Capsule