Jones Road debuts easy eyeshadow sticks and En Route perfume

Jones Road has introduced its first eyeshadow sticks, offered in nine universally flattering neutral shades. The creamy formula delivers a sparkle-free, velvety finish with colors ranging from bone to smoky brown, and the sticks layer well with Just a Sec, the brand’s luminous cushiony pot shadows.

Highly pigmented yet super blendable, the new sticks are clean formulations made with vitamin E and soybean oil to keep lids supple. Founder Bobbi Brown, who designs with busy women in mind, called them “so easy” to apply and described the product as “one swipe and go” — “even if you’re doing it in the car.” Early feedback includes praise such as “Perfect formula [that] goes on smoothly and can be layered.” Alongside the sticks, Jones Road released En Route, its first evening fragrance, inspired by Brown’s glamorous aunt Alice.

The third scent from the brand after Shower and BKLN, En Route is framed as a minimalist, clean party-and-date-night option — “sexy, yet grounded” — with notes of tonka musk, jasmine, ylang ylang and lily.

jones road, eyeshadow sticks, en route, bobbi brown, neutral shades, vitamin e, soybean oil, tonka musk, jasmine, pot shadows