Jony Ive helped shape Ferrari's first EV interior — and it's full of buttons

Ferrari spent five years working with LoveFrom, the design studio founded by former Apple designer Jony Ive and Marc Newson, to craft the interior of its first electric car, now named the Luce. The cabin blends classical racing cues with Apple-style minimalism, favoring machined-metal toggles, physical switches, and a generally button-heavy approach meant to emphasize tactility and reference Ferrari’s racing history.

The slim, three-spoke steering wheel places directional controls and a host of buttons within thumb’s reach. Controls beneath the silver spokes handle cruise, drive modes, lighting, power modes, suspension settings, and wipers, while paddles behind the wheel manage torque delivery to preserve the feel of gear selection even in an EV.

A tablet-like infotainment screen with curved edges sits on a ball-and-socket joint so it can swivel toward driver or passenger, and a silver bar below it serves as a palm rest.

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