JPMorgan: AI tops family office investments; crypto exposure remains minimal

Artificial intelligence has emerged as the dominant investment theme for the world’s largest family offices, while cryptocurrencies attract limited interest, according to JPMorgan Private Bank’s 2026 Global Family Office Report, which polled 333 single-family offices across 30 countries between May and July 2025.

The report found 65% of respondents (216 offices) are prioritizing artificial intelligence-related investments either now or in the future, compared with just 17% (56 offices) who view crypto and digital assets as a key theme. Crypto is largely absent from portfolios: 89% of family offices currently have no exposure to cryptocurrencies, the report says, with the average global allocation to crypto and digital assets at 0.4% and exposure to Bitcoin averaging 0.2%.

Traditional hedges are also limited. JPMorgan reports 72% of respondents have zero exposure to gold and notes, "Despite geopolitical fears, family offices avoid gold and crypto," adding that "appetite for traditional and emerging hedges remains limited." Geography and planned shifts: about 59% of respondents (197 offices) are based in the United States.

Private equity leads planned allocation increases, with 37% of respondents saying they will raise allocations over the next 12 to 18 months. Growth equity and venture capital are gaining traction, though more than half of family offices report no current exposure to those segments.

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