Martha Stewart praises Lancôme Lash Idôle Curl Goddess

Martha Stewart shared a partnered Instagram post seated at a vanity, hair rollers in place and a martini at hand, offering a beauty tip about lash etiquette. "There are rules to everything," she begins, "Dining, decor and, yes, lashes." "Good manners begin with good curls.

A limp curl suggests indecision; a firm curl simply commands the room," she continues. She demonstrated Lancôme’s Lash Idôle Curl Goddess Curling & Volumizing Mascara, which promises an 800% increase in volume and uplifted lashes—no curler required. The suggested application is to put the wand at the base of your lashes and wiggle it side to side as you draw it up.

Several of Lancôme’s cult-favorite mascaras are already beloved by celebs like Demi Moore, Kate Middleton and the Kardashian-Jenner family. Stewart joins Kate Hudson, Olivia Rodrigo and Camila Alves for the Idôle Curl Goddess campaign; Hudson quips, "Lose the eyelash curler!

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