Matthew McConaughey trademarks 'Alright, alright, alright' to curb AI misuse

According to People, Matthew McConaughey has sought to trademark his catchphrase "Alright, alright, alright" to prevent unauthorized artificial intelligence use; a U.S. Patent and Trademark Office document seen by the outlet says an application was filed in December 2023 and approved in December 2025.

The filings are part of a series of approvals — reportedly eight trademark applications over the past several months — intended to stop AI apps or users from simulating the actor’s voice or likeness, the Wall Street Journal reported, citing his attorneys. Approved materials described in reporting include a seven-second clip of McConaughey on a porch, a three-second clip of him in front of a Christmas tree, and audio of him saying the catchphrase and other short lines, according to the Journal and Variety.

McConaughey told the Journal his team wants clear control over when his voice or likeness is used, and his lawyers said the trademarks provide a tool to stop misuse or bring federal suits, per the Journal. They acknowledged state rights-of-publicity laws already offer protection and said they plan to test the approach in court; one lawyer said, "I don’t know what a court will say in the end.

Key Topics

Culture, Matthew Mcconaughey, Alright Alright Alright, Uspto, Artificial Intelligence, Yorn Levine