McDonald’s Sales Rise After Value Meals and Promos

McDonald’s bet on value meal deals appears to be working. Sales at U.S. stores open for a year or more were up 6.8 percent in the fourth quarter from year-earlier levels, and global same-store sales rose 5.7 percent. The company ran high-profile promotions during the quarter, including the return of its popular Monopoly game and a limited-time Grinch meal deal that sold out rapidly in several locations.

Restaurants have faced a slowdown in eating out over the past year. After two years of price increases for burgers, burritos and chicken wings, many lower-income — and in some cases middle-income — consumers are dining out less frequently. McDonald’s leaned into value offerings, promoting items such as a $5 Sausage Egg and Cheese McGriddle and a 10-piece Chicken McNuggets meal for $8.

"By listening to customers and taking action, we have improved traffic" and strengthened value affordability perceptions among customers, Chris Kempczinski, the company’s chief executive, said in a news release.

United States

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