Modern weddings feature multiple dresses and fashion-packed celebrations

Brides are increasingly wearing multiple outfits across multiday celebrations, turning some weddings into fashion extravaganzas, The New York Times reported on Jan. 31, 2026. Designers quoted in the story said the industry is shifting from “one” dress to a “wedding wardrobe.” Shawne Jacobs of Anne Barge said designers are now creating multiple looks, and Pnina Tornai of Kleinfeld called the changes “storytelling.” The article highlighted Venus Williams’s five-day wedding celebration in Palm Beach, Fla., where Ms.

Jacobs designed a custom ball gown and Ms. Williams wore designs by at least nine other designers, including Georges Hobeika, Nadia Manjarrez and Julie Vino. The piece noted that multiple outfits are also cultural tradition for some couples. Ruchika Devalapalli, who had a four-day Hindu wedding in Phuket, wore nine outfits and blended Indian craftsmanship with Western silhouettes, commissioning looks from Indian designers such as Bhawna Rao, Mishru, Anamika Khanna, Gaurav Gupta and Rahul Mishra as well as non-Indian designers like Thierry Mugler and Jacquemus.

Her sangeet lehenga by Rahul Mishra was revised to a patented shade of blue with corals after a family reminder about traditional color norms. Social media and content creation are amplifying the trend. Ms.

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