Morris Katz, 26, aims to build more Democratic brands after Mamdani win

Morris Katz, a 26-year-old media strategist who helped craft Zohran Mamdani’s successful mayoral campaign in New York City, is now working to shape and promote a slate of Democratic candidates around the country.

Described in the piece as part casting director and part media guru, Mr. Katz has applied a strategy he summed up as “let Zohran cook,” steering messaging across cable news and TikTok and producing ads for rough‑hewn, populist candidates such as Graham Platner, Nathan Sage and Dan Osborn. His background includes work on John Fetterman’s 2022 Senate campaign and the Katz‑written ad “Family Matters,” and David Axelrod told the paper that “he has a vision in his head.”

Not everyone in the party shares that vision. The article notes risks of unpredictability with less‑seasoned nominees, citing past disappointments and controversies, and reports that some Democratic insiders worry Mr. Katz’s approach may not survive the midterm cycle. Mr. Katz has argued that voters dislike perennial candidates and aims to meet younger voters “where they are.”

Mr. Katz continues to advise Mayor Mamdani from outside the administration, arranging meetings and counsel on staffing and endorsements, and has accompanied the mayor to high‑profile encounters. The article concludes that he has months ahead to demonstrate whether his style can scale and produce durable wins for the Democratic Party.

Key Topics

Politics, Morris Katz, Zohran Mamdani, New York City, Fight Agency, Nathan Sage