NGO says Pop Mart supplier in Jiangxi exploited workers producing Labubus toys

A New York-based labour rights NGO, China Labor Watch (CLW), says it found evidence of worker exploitation at Shunjia Toys, a factory in Xinfeng county in Jiangxi province that supplies Labubus toys for the Chinese company Pop Mart. CLW investigators spent three months in 2025 at the factory, which employs more than 4,500 people, and interviewed more than 50 employees including three under 18.

The NGO’s report said 16- and 17-year-olds were assigned to standard assembly-line positions without the special protections required for young workers by Chinese law, that health and safety training was inadequate, and that workers routinely signed blank labour contracts. CLW also reported unrealistic production targets — a team of 25–30 workers required to assemble at least 4,000 Labubus a day — and said workers often worked more than 100 extra hours a month despite a legal limit of 36 hours of monthly overtime.

The report noted discrepancies between the factory’s official annual capacity of 12m toys, its announced late-2025 expansion plans to 33m, and Pop Mart’s wider production, which the company said was about 30m units per month last year. CLW interviews suggested Shunjia was producing far more than its stated capacity, with two teams alone estimated to produce more than 24m units per year; CLW’s executive director Li Qiang said this gap between planned capacity and actual output is not uncommon and that the resulting pressure falls on workers.

Key Topics

World, Pop Mart, Shunjia Toys, Labubus, China Labor Watch, Xinfeng County