Pharrell unveils glass 'DROPHAUS' at Louis Vuitton runway

Plunked at the center of Louis Vuitton’s runway on Tuesday evening was a glass-and-blond-wood prefab house, nicknamed DROPHAUS, that the reviewer said owed much to Philip Johnson’s Glass House.

The structure included a midcentury-modern–furnished kitchen, a listening room with an imposing wall of speakers and a wardrobe stocked with Louis Vuitton garments. A string orchestra and a gospel choir performed Pharrell songs, and stained-glass trunks kept appearing; the reviewer wrote that the spectacle repeatedly overshadowed the clothes.

The critic noted some standout pieces seen online: a two‑tone red cable knit with front pockets, a tan twill suit, a smart gray Glen‑plaid overcoat and a new crinkly blazer with a single button at the center of the rib cage, angular hip pockets and gathered cuffs. Other items—descriptions included a jacket that looked like fleece but was actually mink and a blue reptile‑hide blouson—were presented as pieces customers would buy.

After a protracted bow, Pharrell greeted the LVMH chairman Bernard Arnault and John Legend. The reviewer said they were still unsure how the prefab dwelling related to the clothes and expressed hope that Pharrell might pare back future shows so the garments are less window dressing for installations.

Key Topics

Culture, Pharrell, Louis Vuitton, Drophaus, Philip Johnson, Bernard Arnault