Pokémon 30th-anniversary commercial to air during Super Bowl, Kotaku reports
According to Kotaku, The Pokémon Company International said it will begin a year-long 30th anniversary campaign with a commercial during Super Bowl LX on February 8; a 21-second teaser featuring Jigglypuff has been released. Kotaku notes the anniversary had been expected to begin on February 27 (Pokémon Day), and the article's author speculates that a Pokémon Direct might reveal Generation X starters and a new mainline entry before Christmas 2026.
Kotaku quotes TPCi describing the forthcoming spot as something that will "illustrate the brand’s mission to bring people together through a shared love of Pokémon and honor its growing audience of diverse, global and multigenerational fans across three decades," and says fans will "see themselves and their fandom reflected in unexpected ways." The article also reports that online Pokémon Center stores selling 30th-anniversary items were overwhelmed by scalpers.