Skims, J.Crew, Ralph Lauren and more debut Team USA 2026 Winter Olympics merch
Ahead of the 2026 Milan-Cortina Winter Olympics, brands including Skims, Off Season, J.Crew, Ralph Lauren and Barefoot Dreams have rolled out Team USA collaborations, offering everything from après-ski knitwear to the athletes’ official looks. Kim Kardashian’s Skims launched its fourth Team USA capsule this month, complete with an ad campaign starring several Olympic and Paralympic athletes.
The collection pairs the label’s buttery-soft fabrics and curve-hugging silhouettes with all-American iconography across tees, camis and long-sleeve pieces. Off Season, created by Kristin Juszczyk, expanded its sportswear reach to include the Winter Olympics after drops tied to the NFL, NBA and WNBA.
The Team USA pieces lean into patriotic, color-blocked puffers and sherpa styles that echo the brand’s game-day aesthetic. J.Crew teamed with US Ski & Snowboard on a ’70s- and ’80s-inspired line of knitwear, warm-up fleece and accessories with a retro ski vibe — styles the outlet notes are likely to sell out well before the opening ceremony.
Ralph Lauren, which has dressed American Olympic and Paralympic athletes for nearly two decades, has similar Team USA pieces available to the public via retailers like Fanatics. Barefoot Dreams is offering cozy Stars-and-Stripes items as well, from throws and beanies to socks and even a Team USA dog bed, with blanket styles endorsed by celebrities such as Khloé Kardashian and Hailey Bieber.
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