Super Bowl 2026 ads so far: Sabrina Carpenter, Emma Stone, Taika Waititi and more

Collider has rounded up the Super Bowl 2026 commercials released or teased so far ahead of the rematch between the New England Patriots and Seattle Seahawks, in a piece published Jan. 30, 2026 by Charlie Ridgely. The roll call includes high-profile talent: Pringles tapped pop star Sabrina Carpenter for a 15-second teaser (with the full spot set to run during the game), while Squarespace hired director Yorgos Lanthimos and Emma Stone for a dramatic, black-and-white teaser set in an old castle with a set by James Price.

Pepsi’s spot, featuring Taika Waititi, stages a blind taste test with a polar bear against Coca-Cola in a direct jab at the rival brand. Michelob Ultra’s starry ad brings in Kurt Russell, Lewis Pullman and U.S. Olympians Chloe Kim and TJ Oshie. Other teasers include Ritz with Bowen Yang; Instacart’s disco-themed campaign led by Ben Stiller and Benson Boone and directed by Spike Jonze; Oikos pairing Ravens running back Derrick Henry with Kathryn Hahn; Bud Light’s commercial starring Peyton Manning, Post Malone and Shane Gillis; and Budweiser marking 150 years with a Clydesdale alongside a bald eagle and a dalmatian.

Dunkin’ has a Ben Affleck teaser pitching a mysterious VHS idea to silhouetted “Jen and Matt,” with Collider noting Feb. 8, 2026 in that teaser.

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