Super Bowl Logo 2026, Explained: Design, Colors & Meaning

Super Bowl Logo 2026, Explained: Design, Colors & Meaning — nbc.com
Image source: nbc.com

Nbc reported the Super Bowl LX logo celebrates the San Francisco Bay Area, prominently featuring the Vince Lombardi Trophy superimposed on the Roman numeral LX and Bay Area scenery including redwood trees, coastal mountains, the San Francisco skyline and the Golden Gate Bridge.

The design draws on a CMYK-inspired palette of cyan, magenta, yellow and black, rendered as hot pinks, yellows and greens with a touch of red for the bridge and a bright blue sky to evoke California weather.

On the field, New England will wear an all-white look as the ceremonial home team, while Seattle will wear their full dark blue "College Navy" jerseys and pants with matching dark blue helmets.

NBC and Peacock will present full Super Bowl coverage, beginning at 12 p.m. ET with the Road to the Super Bowl special, a five-hour pregame show beginning at 1 p.m. ET, opening ceremonies at 6 p.m. ET and kickoff at 6:30 p.m. ET.

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