Sydney Sweeney launches Syrn lingerie line — lacy bras, corsets, prices and sizes

Sydney Sweeney, 28, launched her lingerie brand Syrn on Jan. 28 with the “All About the Assets” collection, unveiling lacy bras, plunging bodysuits and va-va-voom corsets. The initial drop retails between $19 and $269, with pieces like a lacy thong for $19 and the Date Night Corset priced at $269.

Product names lean into the saucy aesthetic, including the “String You Along Thong” and the “Hot Line Garter Belt.” Bra sizes currently list from 30-38 A-DDD/F and underwear spans XXS to 3X, though the smallest and largest sizes appeared unavailable at launch on the brand’s site; a press release indicates sizes will eventually expand to 42DDD.

Sweeney promoted Syrn to her 26 million Instagram followers with increasingly sultry campaign imagery shot by celebrity photographer Ellen von Unwerth, plus behind-the-scenes clips and an unboxing video on TikTok. The brand said the “art of the tease” was central to the first drop.

Syrn’s creative leans on four personalities — Seductress, Comfy, Playful and Romantic — with Von Unwerth shooting the Seductress imagery, Frances O’Sullivan shooting the Romantic campaign and Jess Wasson capturing the Comfy collection. Sweeney said, “I’m not one thing, no woman is,” explaining her vision for a brand reflecting different versions of femininity.

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