Sydney Sweeney launches Syrn, models burgundy 'Bite' lingerie in LA shoot

Sydney Sweeney launched her new lingerie line, Syrn, on Wednesday and posed on the streets of Los Angeles modeling pieces from the brand’s first drop.

In images shot by Ellen von Unwerth, Sweeney wears a burgundy lace set called "Bite," pressed against a vintage car with a burgundy fur jacket slipping off her shoulders. The look includes a Syrn lace bra ($89), a matching thong ($19) and a garter and garter belt ($22).

Behind-the-scenes photos show her with her hands raised in front of LA’s United Artists Theater, whose marquee read "Syrn the Seductress," with the letters SYD highlighted in red. A short video shows Sweeney exiting the car, walking into the theater and throwing her jacket over her shoulder, then strutting down the entryway like a catwalk; a final clip captures an "impromptu" paparazzi-style shoot.

The images and videos introduce Syrn’s "Seductress" collection and were described as celebrating "the art of the tease." The Los Angeles setting echoed an earlier stunt in which Sweeney climbed the Hollywood sign and draped it with bras to tease the brand.

Most of the site’s stock from the first drop is now sold out. That initial release included bra sizes 30-38 A-DDD/F (the brand says it will eventually reach 42DDD) and underwear in sizes XXS to 3X.

sydney sweeney, syrn, bite lingerie set, ellen von unwerth photoshoot, united artists theater marquee, seductress collection, hollywood sign stunt, los angeles street shoot, syrn bra price, bra sizes 30-38, vintage car shoot