The Best (And Worst) Super Bowl Video Game Ads

A video game site writing about sports might seem odd at first, but the connection runs deeper than the yearly release of Madden.

Super Bowl ads link the biggest sporting event to broader culture, often becoming conversation pieces thanks to high-concept ideas, celebrity cameos, and large production budgets.

The game draws nine-figure viewership each year, so whether advertisers are selling chips, cars, or crypto, they typically pull out all the stops. Video game ads during the big game are no different, and publishers and developers have produced some especially memorable commercials over the years.

Below is a look at a few of the best—and worst—video game ads to ever appear during a football intermission.

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