TikTok comment about ‘365 buttons’ turns into a deliberately opaque meme

A TikTok user who goes by Tamara said she would mark 2026 with 365 buttons, and a single, terse comment on a video has become a viral, early meme of the year. Tamara — who did not respond to an interview request — posted a comment explaining that the buttons were a way of being more conscious of the passage of time.

When other users pressed for details, she wrote, "Hey, so it actually only has to make sense to me for me to do it and I don’t feel like explaining it to anyone else." The original video and its comments have since been removed from TikTok. The ambiguity quickly spread as an "if you know you know" joke: the Philadelphia Eagles posted a video of a bucket of team buttons asking "Alright, Tamara, now what?" and the Empire State Building account declared the comment a new motto for the year.

Jason Saperstone, a publicist who posted about the meme, said in an interview that the refusal to explain probably helped it grow, adding that making the answer harder to get made it funnier. Observers compared the trend to other opaque memes like "6-7," noting meanings vary by who you ask.

Users have offered their own interpretations — from Caroline Ayala’s theory about moving buttons between jars each day to daily drawings or songs — and some, like therapist Lee Tepper, found the mantra unexpectedly grounding.

Key Topics

Culture, Tamara, Tiktok, Philadelphia Eagles, Empire State Building, Internet Meme