TV, It’s Not Just for Humans Anymore

Videos made for pets have become a noticeable part of the online landscape. In one household the most-watched clip is footage of a strand of yarn being dragged across the screen by TV BINI, an hourlong video scored with birdsong that the author's cat Goose returns to repeatedly.

Platforms from YouTube to Roku now host content aimed at animals, and DOGTV, which began as a premium cable channel, has expanded into a streaming service whose founder, Ron Levi, says it shoots original canine content in more than 20 countries. Where cats once starred in viral memes, creators now make videos specifically for animal viewers.

YouTube offers squeaky toys, squirrels, animated fish, eight hours of British birds and 21 hours of puppies, while Roku users can download apps such as "Happy Dog TV" and "Relax My Cat." The author's cats, Goose and Juniper, reliably react to string videos — one of their favorites has 3.2 million views — and TV BINI's most popular clip of black mice has more than 150 million views.

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