Unity CEO: new AI will let developers prompt full casual games

Just a couple weeks after Google seemingly spooked game company investors with its AI-powered "world model" Project Genie, engine maker Unity said it's chasing the same digital dragon and that "AI-driven authoring" will be one of its major focuses in 2026.

"At the Game Developer Conference in March, we'll be unveiling the beta of the new upgraded Unity AI, which will enable developers to prompt full casual games into existence with natural language only, native to our platform, so it's simple to move from prototype to finished product," Unity CEO Matthew Bromberg said during Unity's Q4 financial results last week.

Bromberg framed the upgrade as a way to simplify the path from prototype to finished product by making AI-driven authoring native to Unity's platform.

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