Why Bad Bunny's Super Bowl Halftime Show Felt Historically Significant

Bad Bunny’s Super Bowl halftime set at Levi’s Stadium, during the Seattle Seahawks vs. New England Patriots game, was widely anticipated and marked several firsts. He arrived as the most-streamed artist of 2025 and fresh off winning Album of the Year—the first Spanish-language album to earn that honor—and delivered a largely Spanish-language performance, a first in the event’s 60-year history.

The show included a roster of high-profile guests and cameos. Cardi B appeared in a non-singing role, while Jessica Alba, Karol G, Pedro Pascal and others were visible in the crowd. Lines from Daddy Yankee’s “Gasolina” were teased but he did not appear; Ricky Martín performed “LO QUE LE PASÓ A HAWAii” and praised Bad Bunny: “You won without changing the color of your voice.

You won without erasing your roots.

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