Examples of company activities in Indonesia are sharing charity

Jakarta – Even though in general the funds raised by most non-profits has decreased due to the economic impact of COVID-19, the trend of donations through digital platforms has increased significantly. Millennial donors are one of the potential donors who give through digital platforms. Here are some trends and behaviour of online donations by Indonesians during the COVID-19 pandemic, based on the discussion from the Philanthropy Learning Forum ‘Digital Philanthropy in Indonesia: Prospects and Challenges’ (17/12). The increase in digital donations each year is acknowledged by many crowdfunding platforms and philanthropic institutions in Indonesia. This further confirms that the change in human activities to the digital platform has penetrated social activities, like giving/donating. The rise of fundraising efforts through humanist narratives on social media has encouraged people to donate through digital applications. That is why it is not wrong to say that social media a powerful tool for marketing information about donations. At the end of 2020, together with Kopernik, GoPay launched a study describing the digital donation ecosystem in Indonesia. The research titled ‘GoPay Digital Donation Outlook 2020‘ looks at people’s motivation to donate digitally, the online platforms they use, and what benefits they receive from digital donations. The research shows that millennials donate more often than other age groups. Health issues and social justice issues received the most donations by donors. In addition, during the current COVID-19 pandemic, it was noted that the acquisition of digital donations increased by 72%. Digital donation transactions using GoPay also have doubled during the pandemic. With these findings, Winny Triswandhani, Head of Corporate Communication at GoPay, revealed that GoPay is more eager to educate people on digital donation. The hope is that more and more people will donate cashless to other development issues in the country.