AI set to dominate Barcelona tech show

(24 Feb 2024) SPAIN MWC PREVIEW SOURCE: ASSOCIATED PRESS RESTRICTION SUMMARY: LENGTH: 6'03 ASSOCIATED PRESS Barcelona, Spain – 24 February 2024 1. Wide of exterior of MWC venue 2. Close of signage reading (English) “MWC 2024, Experience the power of connection” 3. Tilt down MWC venue 4. Mid of venue ASSOCIATED PRESS ARCHIVE: Barcelona, Spain – 27 February 2023 5. High shot of MWC show floor 6. Various of visitors ASSOCIATED PRESS Barcelona, Spain – 24 February 2024 7. Set up shot of Lara Dewar, Chief Marketing Officer, GSMA, walking past camera 8. SOUNDBITE (English) Laura Dewar, Chief Marketing Officer, GSMA: "I'm really delighted to say that this year at MWC, we're expecting in the range of 95,000 people to attend. They will come from about 200 countries and territories and there will be well over 2,700 exhibitors, 1,100 speakers, 260 sessions. And the ministerial programme, which is hugely important to this show, will be back with almost 180 country delegations, ministers. It's the largest gathering of policymakers outside of the U.N." ASSOCIATED PRESS ARCHIVE: Barcelona, Spain – 27 February 2023 9. High shot of show floor 10. Various of Huawei booth ASSOCIATED PRESS Barcelona, Spain – 24 February 2024 11. SOUNDBITE (English) Laura Dewar, Chief Marketing Officer, GSMA: "Everybody is going to be talking about AI. We have almost 260 sessions across 18 stages. At least 50 of those will formally be about AI, but I think almost every conversation and debate we have this year will come back to or reference AI in some way, shape or form." ASSOCIATED PRESS ARCHIVE: Barcelona, Spain – 28 February 2023 12. Tilt down of visitors at Honor’s MWC both 13. Various of visitors looking at Honor phones ASSOCIATED PRESS London, UK – 22 February 2024 14. SOUNDBITE (English) Ben Wood, analyst, CCS Insight: "What's changed this year is I think we're seeing the beginning of a foundational platform where the AI models are actually being put onto the devices themselves. So, for example, we are going to see smartphones with billions of parameters on them, rather than data having to go up into the cloud. And in things like networks, the power is getting to the point where you can have things like self-healing networks or self fault-finding networks, or even using AI to do things like save power and other things to make them more energy efficient. So it's more meaningful. But equally, we should be very careful not to get carried away by the hype, because I think there's also going to be an awful lot of AI washing at Mobile World Congress. So cutting through that and finding the real story is going to be the challenge." ASSOCIATED PRESS ARCHIVE: Barcelona, Spain - 27 February 2023 15. Pan left of Opposition MWC booth 16. Pan right of visitors looking at Oppo Find N2 Flip smartphone 17. Various close ups of phone ASSOCIATED PRESS London, UK – 22 February 2024 18. SOUNDBITE (English) Ben Wood, analyst, CCS Insight: "It's really tough being a smartphone maker right now. The reality is that people are keeping their mobile phones for longer than ever. Our research at CCS Insight shows that on average in Europe, people are keeping their phones somewhere between three and a half and four years. People who are buying a new phone have an expectation that they'll keep it for maybe five years. What that means is that people aren't buying them as much, so not as many are being sold. But don't get too concerned because this is still a 1.2 billion unit business. It's huge. It's just not as good as it used to be." ASSOCIATED PRESS Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: / ap_archive Facebook: / aparchives ​​ Instagram: / apnews You can license this story through AP Archive: http://www.aparchive.com/metadata/you...