Detailed Exploration of Center Techniques.INSIDE BS PODCAST SHOW GUEST - RICHARD BLANK COSTA RICAS CENTER

So before we went to that break, I asked you to think of a case study for us. Have you come up with one? I have. In fact, I can make it easy for you. I could do it across all verticals. How does that sound? So it applies to every account that I have. I always have an answer for that. A couple things we can do. The first thing is there are certain words that you have because the vowels in Spanish and English could give away. So we write certain words out phonetically for them. Even though they need to know how to spell it properly, that can eliminate any sort of confusion or any sort of guessing. The second thing is, let's say for an example that we're representing a company that's out of Chicago in a certain suburbs. What we like to do with a lot of the times is just take a Google map right around the block. And just to see the local pizza parlors, the parks, the churches, and what's going on around there. So instead of just giving a specific direction, we can talk about Mike's Pizza,