Customizing Communication_ The Mad Libs Approach.The Shark Bite Biz Podcast guest Richard Blank, CEO Costa Ricas Center.

Custom-made emails, custom-made voicemails. It doesn't have to be the whole thing, but back in our day, there was something called Mad Libs, where you put in an adjective and it can make the sentence funny. And so custom-make the intro, two or three things in the body to anchor, and then a beautiful conclusion to show that you did a due diligence. You don't need to review the whole LinkedIn profile. But there are a couple of things there that you could mention quickly in the body to let him know that, my goodness gracious, how much time did he spend reviewing the company? Very nice