A Creative Approach to Sales Calls.Adrienne Barker speaks no prep needed guest Richard Blank Costa Ricas Center

I can picture the supervisor with bad coffee breath named Billy screaming at you to read the script so Adrian doesn't hang up on you. Imagine the pressure that's going through. I mentioned 20, 30 second calls for 10 minutes. No one's giving you five minutes with you. No one's even giving you a minute. They need to earn that first 30 seconds they should possibly try to anchor with you. Let's use real estate for an example. When people were making FSBO or cancels and expired calls, I told them to do the address spike. Or if I was calling your podcast, I'd go, Adrian Barker Speaks, how are you today? I start off strong. I start off with a company or a name spike. Why? I'm using anonymity. It could snap you, my friend, out of that trance of all those telemarketers. And then just in that three seconds, I'm not anonymous the whole , that's shady. But for that three seconds, I gave you something you're familiar with. I said it better than you did. And then I get a chance to gauge a positive or a negative reaction. Instead of, as you said, do you have a minute? This is a sales . You'd say, I'm busy. I'm not interested. Stop selling me. We're good. Thanks. Hang up. But if I said, Adrian Barker speaks. How are you today? You'd probably say, who's this? Gotcha. So your defense goes from a 10 to a two. And I'll take that eight and move it into a forward motion. So guess who wins the first round? Chuck Wepner versus Ali. I did. Why? I anchored. Why? You didn't hang up on me.