Crafting unique phone interactions.Adrienne Barker speaks no prep needed guest Richard Blank Costa Ricas Center.

But as I said before, this person has been trained for the average burger. There's nothing special about it. You, my friend, are gourmet. You don't need to angle in or ask. As I say before, you should have earned the pasta pitch. My suggestion, depending on the size of your list, do two minutes of due diligence. Look at a LinkedIn profile. Look at a website. Maybe you get lucky. They just celebrated their 15th year in business. Then you could say, hey, I just wanted to say congratulations on the 15-year anniversary. Or maybe there's a chance when you see the directory whom will be answering that . So then you could say hi to Kathy. Nice, Kathy. And so you're asking me, how do I increase my metrics? And when someone's busy and I'm asking to speak with them, I do three or four marinated things prior to asking for time or commitments from people. I need people to lay down their swords and they need to not judge me on what happened with others that didn't show that sort of respect to that company. And so when I leave a custom-made voicemail, make a custom-made email, or I try to anchor with this gatekeeper one, two, or three ways, if it's mystery shopping, if it's a due diligence, a callback, or just randomly throwing darts out there, you gotta hit the sizzle in the beginning of something they can relate with. They're just not gonna give that pass. These people kind of want you to be a little bit clever And so when I smile over the phone by saying the name of the company better than they do, I'm teaching them to stand up a little straighter. You sound terrible when you're answering the phone. Please let you know, have some pizzazz.