Thailand Pickup Truck Viral Video
By
Nafeh Funland
• 2 hours ago
67
views
Thailand is the world's second-largest producer of pickup trucks (after the U.S.), with over 500,000 units sold annually. They're essential for everything from farming and small businesses in rural areas to urban commuting and off-road hobbies. In fact:
Market Size: Revenue hit about US7 billion in 2024, with projections for 508,500 units sold by 2029. The average price is around US15,000, making them accessible via easy financing (e.g., 5-8 year plans with low monthly payments under 10,000 or ~US300).
Cultural Role: In rural Thailand, even modest households often own a tricked-out truck (e.g., with rims, bumpers, and stickers adding 100,000+ in mods) for hauling goods to markets or family outings. It's practical transport for small-scale businesses, like street food vendors prepping in shared homes. Urbanites love them for drag racing diesel variants or lifted off-road builds.
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