U.S. Customers Don't Understand Tariff Price Hikes, Says Canadian Business Owner

Jean-Philippe Robert, President of Canadian outerwear brand Quartz Co., discusses the challenge of explaining steep price increases to U.S. buyers driven by international tariffs. With high-end jackets priced between $1,000 and $1,500, a 50% tariff rate adds a severe price burden outside the company's control—forcing hard conversations with consumers and forcing items off their online store. #Tariffs #TradeWar #QuartzCo #BusinessNews #Economy #Ecommerce #CanadaTrade #USConsumers #RetailNews #Inflation