Why Buying Cheap Costs You More: The Boots Theory Explained

Buying cheap almost always costs you more in the long run . If you buy a $20 pair of shoes that breaks in four months, you will have to buy them three times a year—totaling $60 and still leaving you with broken footwear . Meanwhile, an $80 pair lasts the whole year with no replacement needed . This video proves that cheap isn't the lowest upfront price; it is the price divided by how long the item actually lasts .